📜 Privacy Policy (Soulven UG)

1. Introduction

Soulven UG ("we", "our", "us") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard information when you use our website, engage with our community, or access our games and related services.

This Policy is compliant with the General Data Protection Regulation (GDPR) and applicable German data protection law.

2. Data We Collect

• Technical data: IP address, browser type, operating system, device identifiers, and referrer URLs.
• Usage data: Pages visited, links clicked (including external links such as Steam, Discord, social media), and session duration.
• Marketing & analytics data: Information provided by tracking technologies (see Section 4).
• Voluntary data: Information you choose to share with us, e.g., when joining our Discord, signing up for a newsletter, or contacting us via email.

We do not knowingly collect personal data from children under the age of 16.

3. How We Use Your Data

• To operate and improve our website and services.
• To analyze website traffic and user behavior.
• To measure the effectiveness of marketing campaigns.
• To enable community features (Discord, social media integrations).
• To comply with legal obligations.

We will never sell your personal data to third parties.

4. Tracking & Analytics Technologies

Our website uses cookies, tracking pixels, and UTM parameters to measure traffic and improve marketing performance. The following tools are in use or may be used in the future:

• Google Analytics (Google LLC) – to analyze website traffic.
• Google Tag Manager (Google Ireland Ltd.) – to manage and integrate tags.
• Meta Pixel – to measure ad performance on Meta platforms.
• TikTok Pixel – to track ad conversions from TikTok.
• Reddit Pixel – to measure Reddit Ads campaigns.
• Steam Referrer Tracking (Valve Corporation) – UTM parameters passed when visiting our Steam Store page.

You can control cookies and tracking via your browser settings or by using the opt-out mechanisms provided by each platform. We also use Google Consent Mode to respect your choices; analytics and advertising storage remain denied until you provide consent.

4.1 Cookies & Technologies Used

The following cookies/technologies may be used on our website. Exact names and lifetimes can change by the provider.

Name / Technology	Provider	Purpose	Type	Retention	Category
Google Tag Manager	Google Ireland Ltd.	Container to manage tags. Does not set its own cookies but may load other tags after consent.	Loader	—	Essential / Manager
_ga	Google Analytics 4	Distinguish users for aggregated analytics (only after consent).	HTTP Cookie	2 years	Analytics
_ga_<container-id>	Google Analytics 4	Maintain session state (only after consent).	HTTP Cookie	2 years	Analytics
_gid	Google Analytics 4	Distinguish users on a 24h basis (only after consent).	HTTP Cookie	24 hours	Analytics

5. Legal Basis for Processing

• Consent (Art. 6(1)(a) GDPR)
• Legitimate interests (Art. 6(1)(f) GDPR)
• Contractual necessity (Art. 6(1)(b) GDPR)

6. Data Sharing

We may share data with trusted service providers. All such providers process data on our behalf and under GDPR agreements.

7. Data Retention

We retain personal data only as long as necessary for the purposes described or as required by law. Analytics cookies are typically stored 14–26 months.

8. Your Rights (GDPR)

• Right of access
• Right to rectification
• Right to erasure
• Right to restriction of processing
• Right to data portability
• Right to object
• Right to withdraw consent

9. International Transfers

Some providers (e.g., Google) process data outside the EU/EEA. We rely on SCCs and safeguards to protect your data.

10. Security Measures

We use encryption, restricted access, and continual updates. No system is 100% secure, but we take appropriate measures.

11. Changes to this Privacy Policy

We may update this Policy. Latest version applies. Last updated: .

12. Contact & Supervisory Authority

Contact us at Show email .

You also have the right to lodge a complaint with the Hessian Data Protection Authority (datenschutz.hessen.de).